‘A book is not only about the content – the images and words – it’s also about the interaction between you and the object,’ explains Montblanc’s creative director Zaim Kamal. Even its weight, feel and kindred olfactory sensations. When you are renowned as the designer and manufacturer of the world’s most elegant and luxurious writing instruments, there is an obligation to make any associated project match and comply with the rarefied standards, arcane pleasures and epicurean brand values of your hero product.Īccordingly, while planning its new book, Montblanc: Inspire Writing, the luxury brand considered every aspect of the viewing and reading experience: it carefully selected the best publisher (Assouline) the most skilled bookbinder the finest paper stock the handsomest font choice and most lucid photographic reproduction.
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